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Youtube/Google’s New Advertising Technique August 20, 2007

Posted by Tony S in Google News, News.
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Finally, the day we’ve all been waiting for: Google reformatted Youtube so that its advertisements aren’t annoying! Many companies have tried; few have succeeded. Will Google’s Youtube be the first in a revolutionary chain to solve the problem of annoying ads? We’ll take a closer look in this article.How will Google place the ads on Youtube?Google has decided to put these “mini ads” on the bottom of each Youtube video. Each ad will be semi transparent, and mostly out of the way, but users can still click on the link if they are interested. When a link is clicked, the Youtube video will automatically pause, and when the user returns back to the Youtube page from the advertisement, the video will start again, this time without the ads. Each ad will last 10 seconds, which is more than enough time for a person to read it, but not too long so to annoy the viewer.How will companies benefit by placing their ads on Youtube?This question is asked purely to emphasize one point: companies will only benefit, if not a great deal from, placing their ads on Youtube. To give the reader some idea of how vast the Youtube community is, here are some statistics: there are over 130 million subscribers on Youtube, and the number is growing daily. Since Youtube is a free, online community, its videos can be seen by both users and non users, as well as posted on other Web pages by its users. Supposing that ONLY Youtube users viewed Youtube videos, companies would still make a fortune. Now, imagine if each user showed their video to one friend. The amount would double. Assume that each user had at least 3 videos. The amount of ads that person viewed would be astronomically high.Google spent $1.65 billion to buy Youtube. It will receive profits of billions from this business excusion. Other video sites will soon follow. This is the begin of a Video Ad Revolution. By the way, this Youtube format will begin to take effect on Wednesday, August 22nd, 2007. Let’s hope it succeeds.Via [CNET]


Gmail Account Hacked Via Wi-Fi Hotspot August 12, 2007

Posted by Tony S in Google News.
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Hamster+Gmail=Hacked Gmail

CEO of Errata Security Robert Graham, at a Black Hat 2007 Web 2.0 Hijacking presentation given recently, was able to use a hacking tool code-named “Hamster” to successfully hack into a nearby victim’s Gmail account. This event was a used for demonstration purposes; yet many concerns have been raised regarding Web 2.0 security. Robert Graham was able to manipulate Hamster to crack into the Gmail account because the victim was sharing the Wi-fi connection; thus enabling Graham to find, process, and clone the Session ID and cookies that allowed him to gain access to the Gmail account. After entering, Graham was able to not only view messages, but send emails as well, masquerading as the unsuspecting victim. Furthermore, Graham was able to log-in to the Gmail account many days after he hacked, due to the saved Cookies and Session IDs. This was just an example of the dangers of sharing Wi-Fi connection; many others who are unsuspecting may also fall prey to black hat crackers in their community. Moral of the story: Be sure to protect yourself, and stay aware of who is around you and who is sharing your Internet Network Connection. Please take time to comment and share your feelings regarding this incident.

Gmail to allow you more space August 11, 2007

Posted by Natesh in Google News.
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Well most people nowadays have Gmail as their primary Email address, including me. I love it and if you don’t have a Gmail, you should definitely consider getting one. Well anyways, to those that do have one, the space that it gives a hell of a lot. And everyday it grows totaling to around 145 MB every year. Now, for some major businesses, 2.8Gb or so isn’t enough even with it growing. Google has worked hard to fix that problem so now if you wish, you can buy more storage. As follows:

  • 6 GB $20/year
  • 25 GB $75/year
  • 100 GB $250/year
  • 250 GB $500/year

The 6GB or 25Gb is a pretty good deal, however, past that is a little ridiculous. Seems like an interesting idea though, to have 250GB space of email. What do you guys think? Feel free to comment.